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17 de julio de 2008

Mercadotecnia de servicios Forum

En la Ciudad de México se llevara a cabo un evento de Mercadotecnia denominado Mercadotecnia de Servicios Forum, El objetivo de este evento es dar a conocer todo acerca del mercado de oferta y servicios, del conocimiento de estrategias, elementos y procesos de intercambio entre organizaciones y consumidores además de cómo hacer que una marca de servicios venda, mantenga clientes leales mediante estrategias de CRM e implante estrategias de mercadotecnia.

En este evento participarán personas especializadas en el mercado de servicios y personas que buscan tener una buena relación con sus clientes para que de esta manera puedan reconocer su marca.

Algunos de los temas a tratar en este evento son:
• Mercadotecnia de Servicios
• CRM
• Bancario
• De percepciones
• One to one
• Comportamiento de los consumidores
• Marketing Interno
• Procesos de intercambio
• Estrategias para un servicio de clase mundial
• Últimas tendencias en marketing de servicios

Este evento se llevara a cabo los días 3 y 4 de septiembre de este año en el Hotel Royal Pedregal, Ciudad de México.
Para mas información, costos y la temática del evento puedes visitar la página oficial http://www.katedranet.com



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